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Before You Go...

Amazon Kindle

What happens after the last page is read?

Once a book is finished, what do customers want to do next?

  • Add a star rating or write a review

  • Share on social media

  • Find the next book to read

FUNCTIONALITY:

How do you create a seamless reading experience?

The book may be over, but the customer experience continues. "Before you go" makes it easy to take the next logical step - review or rate the book, share on social media, or pick the next book to read

My Role:

Created the original experience for E-Ink and translated it to Kindle Fire and other devices

Worked with developers to ensure a pixel-perfect implementation

FUNCTIONALITY

In a Customer-Centered Design Process, I usually define problems to solve and  desired customer outcomes before starting design work.  However, this project was different because is started as a vision of a new type of functionality rather than a solution to a specific problem, and so these outcomes surfaced and were refined during the design process.

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E-Ink

Android

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CHALLENGE: WORKING ACROSS DEVICES

In a Customer-Centered Design Process, I usually define problems to solve and  desired customer outcomes before starting design work.  However, this project was different because is started as a vision of a new type of functionality rather than a solution to a specific problem, and so these outcomes surfaced and were refined during the design process.

Amazon Devices:

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E-INK

Once functionality was reviewed and finalized, I created redlines and worked with developers to ensure a pixel-perfect implementation 

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KINDLE FIRE

Once functionality was reviewed and finalized, I created redlines and worked with developers to ensure a pixel-perfect implementation 

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IPHONE

Once functionality was reviewed and finalized, I created redlines and worked with developers to ensure a pixel-perfect implementation 

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AMAZON PHONE

Once functionality was reviewed and finalized, I created redlines and worked with developers to ensure a pixel-perfect implementation 

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ANDROID

Once functionality was reviewed and finalized, I created redlines and worked with developers to ensure a pixel-perfect implementation 

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Tablet

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Phone

Impact

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Functionality was shipped successfully to all devices and is enjoyed daily by millions of Kindle readers

New design patterns across devices were created, approved, and documented, making it easier and more efficient to add new functionality going forward

EXTERNAL:

INTERNAL:

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